something caught my eye in the (online) paper today...

from today's (online) straits times - the following excerpt prompted me to read more here... [*link valid for only 3 days - after which it will be only be available for paying $ingapore $ub$criber$...]
McDonald's drops golden arches logo in Britain

LONDON - In a bid to change customers' perception of McDonald's from burgers to salads, the fast-food giant will temporarily drop its famous golden arches logo from advertisements in Britain beginning on Friday, and replacing it with a yellow question mark.

... And in other news, McDonald's competitors will be temporarily changing their own logos as well, adopting the red exclamation mark instead; And in response, some consumers have adopted the speechless '...'

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